MECHANICSBURG, Pa. — Versatile Credit, a technology company that links lenders with consumers applying for credit in stores, has partnered with the Arkansas Homefurnishings Assn.

Versatile’s kiosk system, available to association members, provides consumers with a private, fast and secure in-store credit application process. Applications denied by a primary lender are instantly sent to secondary lending sources, helping retailers reduce credit denials by as much as 40%, the company said.

Little Rock-based AHA, with more than 500 retail members and associates, provides lobbying, education, consultation and best practices and other networking opportunities. The group negotiated a member-only discount for the Versatile Credit Cascade system.

“Access to adequate consumer credit is vital to the success of our members,” said Randy Lann, the association’s executive director. “The Versatile Credit solution has proven to increase applications and approvals — both leading to increased revenue. This is the type of partner we want to make readily available to our members.”

Kevin Lawrence, Versatile Credit’s vice president of marketing and sales, called the company’s cascade system the “perfect solution for retailers interested in increasing credit applications, approvals and average ticket transaction amounts.”

The self-service system allows customers to apply for credit using a touch-screen interface.

“We find that customers are more willing to apply for credit and consider sub-prime lending options when they are in total control of the process,” he said. “This results in more applications, more approvals and more sales.”

Retailers using the system typically see a 20% increase in credit applications and a 15% or more increase in average tickets, the company said.